Watch Point of View: A Retrospective of Joe Sedelmaier (2009) Online

Experience Point of View: A Retrospective of Joe Sedelmaier in crisp, high-definition streaming on mofli. As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Whether you are catching up on this cinematic masterpiece for the first time or revisiting favorite scenes, mofli delivers adaptive bitrate playback with zero buffering delays, multi-language subtitle tracks, and crisp digital audio.