Watch Sisterhood™: Hyping the Female Market (1993) Online

Experience Sisterhood™: Hyping the Female Market in crisp, high-definition streaming on mofli. This video takes an analytical and humorous stab at the plethora of “pro-feminist” advertising that followed the emergence of the “new woman” and the increasing presence of women in the workforce during the 1990s. Conventional television genres are appropriated to show how the language and sentiments of feminism have been exploited by the advertising of an industry which cares little for the rights of its own female workers.

Whether you are catching up on this cinematic masterpiece for the first time or revisiting favorite scenes, mofli delivers adaptive bitrate playback with zero buffering delays, multi-language subtitle tracks, and crisp digital audio.